RevX 2025: London

Rethinking AI and its Impact on Business and Humanity

Daniel Hulme Chief AI Officer, WPP

In a world where many believe access to more and more data will lead to ever better decision-making, Daniel Hulme looks at what AI really is, as well as identifying the current and future challenges and opportunities for emerging technologies.

Daniel provides a radical new framework for thinking about AI, and discusses how organisations can practically adopt these technologies and avoid being seduced by the hype. He argues that whilst these technologies are incredible at creating growth and streamlining operations, for companies to stay innovative they need to also use AI to unlock the creative capacity of their workforce. Daniel also covers the macro impact these technologies may have on business and humanity over the coming decades.