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Episode 78

AI-driven marketing, optimization, consciousness and CAIOs

Data Science Leaders | 47:11 | August 08, 2024

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AI is disrupting marketing, but the biggest threat isn’t AI systems misbehaving, it is the unintended consequences of AI systems performing exactly what they were intended to do.

In this interview with Dr. Daniel Hulme, Chief AI Officer at WPP and CEO of Satalia, we discuss the ways that AI is transforming marketing – from accelerating content creation and maximizing activation to exploring the creative landscape and creating “brains” that ensure it is responsible and legal. Also, tune in for fascinating discussions of AI consciousness and what it means to be a Chief AI Officer.

Join us as we discuss:

The greatest GenAI opportunities in marketing and beyond
How to maximize AI impact with decision optimization
Responsible AI and the challenges of AI systems going very right
The emerging field of AI consciousness
The Chief AI Officer: why you need one and the prerequisites for success

For more information about the new research organization focused on AI consciousness co-founded by Daniel Hulme see conscium.com and his interview on the London Futurists Podcast.Summary starts here