
Brandon Purcell
VP & Principal Analyst, Forrester
Brandon specializes in customer analytics and artificial intelligence, helping organizations extract insights from data to boost customer retention, loyalty, and profitability. His work focuses on responsible AI strategies. Before Forrester, he led a data science team, using predictive modeling and text analytics to solve business challenges. His projects included a voice-of-the-customer program for a major retail bank and a patented geospatial algorithm. His research has been featured in Bloomberg and Forbes. Brandon holds an MBA from U.C. Berkeley and a BA from Dartmouth College, and he served as a Peace Corps volunteer in Benin.




